After five weeks down the coast*, I came home to a letterbox stuffed full of real estate flyers. Every single one of them talked about themselves – their Google reviews, their qualifications and the fact that they had made a sale around the corner, although not…
Let’s stop talking about women in real estate. Instead, let’s talk about confirmation bias. And groupthink. And a host of other accepted norms that are blindsiding us and holding us back from fulfilling our potential as an industry. According to…
Most agents – so the story goes – get into real estate because they love property and they love helping people. And the chance to earn a small fortune is pretty alluring too. But within just a few short months,…
For centuries, women have been told to ‘stop it’ – to stop being emotional, stop letting our feelings get in the way, to stop caring so much, to knuckle down, muscle up and get our business game on. But what…
The stereotype of the big, street smart, self-taught real estate agent is being challenged by a new breed of business educated and managerially savvy agents. New leadership research on the real estate shows these new breed of principals run tighter…
Give a vendor a bottle of champagne to congratulate them on the successful sale of their home, and they are likely to see the gesture as the icing on the cake of an excellent experience. But give a buyer a…
Prospecting, listing and selling have always been the three key behaviours to master in real estate. But a new skill – data mining – needs to be added if the industry is to thrive into the future, according to an…
