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Category: Real Estate Training

Agents / Content Marketing / Customer Experience / Professional Standards / Real Estate Training

Why real estate agents need to tell stories, not sell promotions right now

Agents / Buyers / Professional Standards / Real Estate Training

Buyer perceptions of real estate agents research

Download the original CoreLogic report here

Leadership / Professional Standards / Real Estate Training

Does real estate have a groupthink problem?

Let’s stop talking about women in real estate. Instead, let’s talk about confirmation bias. And groupthink. And a host of other accepted norms that are blindsiding us and holding us …

Customer Experience / Professional Standards / Real Estate Training

Why does real estate make everyone so crazy?

Most agents – so the story goes – get into real estate because they love property and they love helping people. And the chance to earn a small fortune is …

Leadership / Professional Standards / Real Estate Training / Technology

Heart plus head – can disruption liberate women in real estate?

For centuries, women have been told to ‘stop it’ – to stop being emotional, stop letting our feelings get in the way, to stop caring so much, to knuckle down, …

Customer Experience / Featured / Leadership / Professional Standards / Real Estate Training

How leadership in real estate is changing – and needs to change faster

The stereotype of the big, street smart, self-taught real estate agent is being challenged by a new breed of business educated and managerially savvy agents. New leadership research on the …

Buyers / Customer Experience / Featured / Professional Standards / Real Estate Training

Are Buyers harder to please than Sellers?

Give a vendor a bottle of champagne to congratulate them on the successful sale of their home, and they are likely to see the gesture as the icing on the …

Featured / Leadership / Professional Standards / Real Estate Training

The digital behaviours agents must master to survive disruption

Ray White’s Mark McLeod talks about the digital behaviours real estate agents need to master to thrive into the future.

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