ARTICLES

Proptech predictions for 2021 

With more residential Proptech adopted during the Covid lockdowns in Australia than all of the three years prior, what are the tech trends that will define 2021? Much of the Proptech that we saw being embraced in 2020 is what…

6 things Covid-19 has taught us in real estate 

There’s absolutely no doubt Covid-19 made 2020 one of the toughest times ever experienced for our entire economy and society – not just those of us working in the real estate sector. But for an industry that was previously on…

Why real estate agents need to tell stories, not sell promotions right now 

After five weeks down the coast*, I came home to a letterbox stuffed full of real estate flyers. Every single one of them talked about themselves – their Google reviews, their qualifications and the fact that they had made a sale around the corner, although not…

What does coming out of COVID-19 look like and what should agents do now? 

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How to use the Covid-19 lockdown to future-proof your business 

When Shakespeare was quarantined due to the Black Plague back in 1606, he wrote King Lear. Isaac Newtown wrote his theory of gravity in 1665 under similar circumstances. Sometimes good things can come out of periods of enforced solitude.  While…

Proptech to help real estate agents survive Covid19 

With multi-party inspections and auctions now shut down, real estate agents everywhere are looking for tech options to help them to continue to list, sell and manage properties digitally.  Here’s a quick summary of the Australian proptechs that can help…

Building your business through content marketing 

I recently presented at the Stockdale and Leggo Kickoff on Growing Your Business through Content Marketing. As real estate agents, we have great processes and the tools in our businesses to help us easily create standard advertising and promotional material….

The future of property management from 2020 

Property managers rejoice! The future of property management from 2020 will see the rise of property managers as the lifeblood of the real estate industry increasing in importance and integral to new revenue and business models. The twenty-teens has been…

6 predictions for real estate in 2020 

2020 is the start not just of a new year, but a new decade. With the rise of proptech and so much technology enabling change to what we do and our customer expectations, it’s a great time to reflect on…

7 proptechs disrupting the Australian Property Institute conference – and one big thinker! 

This week, I’ve been honoured to moderate the proptech panel at the API Conference on the Gold Coast. It’s a huge event of more than 800 people with a strong contingent of property valuers, property consultants and commercial property and…

3 startups helping agents extract more from their data 

One of the new essential skills of running a real estate agency is the ability to collect, crunch and manage big data. It’s now the ‘new oil’ helping agents identify leads, drive marketing efforts, win listings and manage performance. However,…

Why call lists don’t build relationships 

Have you ever been to marriage counselling? I’m not going to air any awkward dirty laundry – it’s far too dreary. But the thing that astonished me back at the time was summed up in this one key lesson; if…

How venture capital is changing real estate 

Even venture capital funds are not immune from competition with new trends in funding – and new players – changing the dynamics of proptech and its capital, the INMAN Connect conference in Las Vegas heard. Speaking at Capital Connect, Patricia…

Everyone at INMAN is talking about iBuying 

HomePrezzo here. I’m at the Inman Conference in Las Vegas. Back in January, I was here in New York, it was like minus 30 degrees. Over here, it’s been like 42 degrees every single day. Yesterday and the day before,…

5 ways AI can make you more efficient and win more clients 

Much of the debate around AI and automation in real estate has focused on whether a robot will take the job of an agent. But that’s the wrong conversation. The right way to think about AI in real estate is…

It’s time for home selling to stop being a ‘shitty process’ 

Selling a home is a “shitty process” that desperately needs to become more transparent, fast, certain and less stressful. It’s up to the real estate industry to recognise this and work to revolutionise the consumer experience or suffer as change…